YouTube Shorts evolved! Video length expanded to 3 minutes!
With the recent announcement by YouTube, the video length of "YouTube Shorts" has been expanded from the previous 60 seconds to 3 minutes starting October 15th.
In this article, we will explain what benefits this has for creators.
Contents
Contents
What benefits does a 3-minute video benefit creators?
- Enhanced Storytelling: 3-minute durations allow for more detailed stories, commentary, and quick tutorials.
- Increased Engagement: Long videos can provide valuable information and entertainment for viewers, potentially expanding your channel's fan base.
- Diverse content expression: Since it can include content that cannot be contained in the conventional 60 seconds, it is possible to express creatively like a series of videos and reels.
How to post YouTube Shorts (double-check)
- Upload steps: Launch the camera from the app and select "Shorts" to shoot. After editing, set up titles, tags, etc., and upload them.
- Note the difference between landscape and portrait formats: it is optimized for the vertical (9:16) format, so it is specialized for viewing from smartphones.
impact on competing platforms
- With the rapid growth of short video platforms like TikTok and Instagram Reels, it is predicted that YouTube's expansion of video length will further intensify the competition for viewership.
new feature How can creators take advantage of it?
- Use analytics: Observe when viewers stop watching and how much engagement a 3-minute video can generate to help you create effective content.
- Potential for ad revenue: Although not yet specifically announced, the possibility of inserting ads into videos up to the next 3 minutes may increase profitability.
summary
YouTube Shorts has expanded the length of videos to 3 minutes, opening up the possibility for creators to deliver shorter but richer content. This makes it easier to create videos that utilize detailed explanations and storytelling, and can be expected to increase engagement with viewers.
