The key to success is choosing a contractor! Three points to ensure a smooth hybrid seminar
Hello! This is the producer's Rikki~.
This September, thankfully, I am flying around various places for distribution, shooting, previews, and meetings. During that time, I was reminded of the "secret of the success of hybrid seminars", so I would like to share it with you.
Ithink your wish for holding a hybrid seminar is as follows.
"I want to increase the satisfaction of both the real venue and the online participants!"
But on the other hand,
"I'm worried about distribution trouble..."
"I don't know where to start..."
I think there are also thoughts like that.
Don't worry. The key to that success lies in finding a reliable partner.
This time,
- Who should I entrust to deliver hybrid seminars online?
- And three important points when choosing an external contractor
I will explain these two points in an easy-to-understand manner.
Contents
Contents
online distribution, 3 options and advantages and disadvantages
are three main options for online distribution. Understand the characteristics of each and determine which method is right for your seminar.
1. Do it yourself
If you have knowledge of equipment and a small number of seminars, one way is to handle them yourself.
Pros
-
The
- cost is the lowest.
Disadvantages
- The burden on the person in charge is very heavy (planning, management, and distribution).
- Specialized knowledge is required to respond to delivery problems.
- Risk of equipment problems (camera, microphone, switcher, etc.).
- As a result, they cannot focus on the original purpose of the seminar (building relationships with customers, etc.).
2. Vendors entering and exiting the venue (hotel, etc.)
This is a partner of the hotel and rental conference room used as a seminar venue.
Pros
-
They
- are familiar with the facilities and internet environment of the venue, and the arrangements are smooth.
Disadvantages
- Even if you are a "video and sound professional", you may not be a "distribution professional". The
- main focus is on setting up the venue, and there are cases where it is weak in dealing with problems during distribution.
- Brokerage fees may be incurred and may be expensive
3. Distribution Specialist
This is a company that specializes in online distribution and hybrid seminar operations.
Pros
- With their overwhelming experience and knowledge, they prepare for any kind of trouble.
- With high-quality equipment and technology, stable delivery can be expected.
- On the day of the event, the distribution can be completely entrusted, allowing the organizer to focus on the seminar management.
Disadvantages
- The sense of cost varies depending on the contractor, and it is difficult to decide which one to choose.
If you look at it this way, you can see that the key to choosing a vendor is the balance between "distribution knowledge" and "cost".
In extreme cases, if there is no upper limit on the budget, it is best to ask a "TV station", but it is not realistic.
So what do you do on a limited budget?
The answer is the following three checkpoints.
not fail! 3 checkpoints when choosing an external contractor
"A distribution specialist seems good, but how do I choose...?"
That concern is understandable. Here are three points to check to find a reliable company among many vendors.
POINT 1: Do you have a lot of experience with hybrid distribution?
Even if you are a company that says "I can distribute", the breakdown of experience varies. What you really need to check is whether you have a lot of "hybrid format distribution experience".
- Can you take into account both physical and online participants?
- Can you design smooth two-way communication, such as Q&A?
- Ask them to show you past achievements and examples and share specific images.
just the experience of webinars (online only), you may fall into unexpected pitfalls when working with a real venue.
POINT 2: Real-time response on the day
Seminars are "raw". No matter how much you prepare, trouble on the day can happen.
- "I can't hear the audio"
- "The video stopped"
- "Online participants can't ask questions"
ability to respond quickly and accurately to such unexpected situations on the spot is the skill of the contractor.
Before signing a contract, it is a good idea to check how many people will be available on the day and what kind of role division will be used.
POINT 3: Ease of communication
Choosing a contractor is not just a search for a "supplier". We are looking for a "partner" who will lead the seminar to success.
-
Can
- you explain not only technical terms, but also our intentions in an easy-to-understand manner?
- Can you make better suggestions for "what you want to do" from a professional perspective?
- Is the response fast and can I feel free to consult?
Determining whether you can build a relationship of trust, including compatibility with the person in charge, will lead to a highly satisfying seminar.
what is the final decision? "Cost-effectiveness" rather than "cheapness"
Of course, budget is important. However, the most important thing in choosing a distributor is the perspective of "cost-effectiveness". For example, as a result of choosing a company that is 50,000 yen cheaper,
"The stream was interrupted many times, and complaints from participants flooded in..."
"The image and sound quality are poor, and the company's image has declined..."
In that case, there is no source or child.
Restoring lost trust and brand image will cost more than 50,000 yen.
Even if the cost is a little high, ask a professional company that you can trust with peace of mind to achieve the original goal of the success of the seminar.
I think that is what will produce the "best return on investment" as a result.
summary
For a successful hybrid seminar, choosing a partner for online distribution is crucial.
- Understand the three options (in-house, venue partnership, and distribution specialty).
- When choosing a contractor, check "hybrid experience", "responsiveness", and "communication".
- Judge not only by short-term cheapness, but also by "cost-effectiveness".
hope this article has helped you make your hybrid seminar a success.
We are also one of the distribution companies that face various issues of our customers every day.
We have < knowledge from various sites > a href="https://www.pipe-line.biz/en/works/live", so please feel free to contact us first without thinking, "Is it okay to ask this?"
We will work together to think about the best shape for your seminar.
