[Latest version as of September 2025] How to start TikTok Shop Japan, fees, and operation basics
Contents
Contents
Getting Started
On June 30, 2025, the TikTok Shop was officially launched in Japan.
The TikTok app has a system that allows "video viewing→, product discovery, → payment, → delivery" to be done in one go, marking a major turning point for e-commerce businesses and brands.
In this article, based on primary information as of September 2025
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store opening method
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Fees and Expense Structure
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Operational points to keep in mind in the first 90 days
*TikTok Shop conditions change depending on the time of year and category. Make sure to prioritize the latest announcements on the Seller Center.
1. Current status of TikTok Shop Japan (September 2025)
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Official launch: June 30, 2025. Video posting, live commerce, shop tab, and affiliate linkage are integrated in Japan.
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Example of a new seller incentive: If you register 3 products within 45 days of registration, your commission will be reduced to 3% for the first 90 days. Conditions and periods vary, so check the latest dashboard.
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Standard commission market sentiment: In domestic commentary articles, there are some descriptions of around 7%. However, final condition is the announcement of TikTok's official Seller Center.
2. Store registration process
Required Documents and Procedures
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Go to TikTok Shop Seller Center to open an account
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Verify your identity/submit company information (ID scan, register, bank account information, etc.)
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Product registration (minimum 3 products recommended)
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set up shipping and return policies
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Determine whether or not to link affiliates
ID is uploaded front and back, and the shop is published after the review is completed.
3. Concept of Costs and Fees
3.1 Referral commission
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New Benefits: 3% for 90 days → 3 product registrations (varies depending on time and conditions)
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Standard fee: Often introduced as around 7%, but it can vary depending on the category or campaign. Be sure to check the latest information.
3.2 Logistics
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Fulfilled by the seller (MFN): Shipped by the seller himself. In overseas markets, there are cases where a service fee is imposed for each order, and Japan may also introduce it.
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FBT (Fulfilled by TikTok): Fulfillment that uses TikTok warehouses. Pay-as-you-go rates apply in the United States, and Japanese rates will be announced separately.
4. affiliate linkage
TikTok Shop allows you to set an affiliate rate <>strong data-start="1334" data-end="1346" for each product.
Creators link their products to introduce them in videos or live, and earn a commission based on sales.
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Visualize sales and compensation on the management screen
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Check your achievements by genre in the creator search tool
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It is effective to fluctuate the commission rate according to the campaign
5. Sales Policy and Prohibited Products
TikTok Shop has a prohibited product policy, which restricts medical products and expressions that determine efficacy. Especially the beauty and health category needs attention.
You must follow TikTok's official policies and relevant laws and regulations in Japan.
6. Operational design that produces results in the first 90 days
points
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Launch multiple SKUs at the same time to identify hit products early
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**The video is produced in the form of a "→ problem solving →demonstration →CTA"**
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Live sales are carried out in short and high frequency
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Get early reviews >
, and include "stored information" such as size charts and comparison charts
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Clarify return conditions and lower the hurdle to purchase
Our PIPELINE also emphasizes the design of "live × affiliates for short videos that can be found in searches× including TikTok, in the field of SNS operation support. The first 90 days are a "competitive period" that turns the cycle of designing and improving KPI.
summary
TikTok Shop is accelerating the integration of e-commerce and social media in the Japanese market.
Fees and logistics conditions fluctuate, so the shortcut to success is to create a flow of "verification→ improvement→ expansion" in the first 90 days, while always referring to the latest announcements from the seller center.
PIPELINE also offers consultations on the use of TikTok Shop in combination with SNS management and short video strategy.
If you want to start but don't know where to start, please feel free to contact us.
