Why you lose money if you don't know the evolution of word of mouth [UGC]
Hello, this is Nyukio, a professional interviewer.
I am aprofessional interviewer in Kitano-cho, Kobe.
Including those who have not been recorded, we have interviewed more than 1,698 people.
The other day, my liver value was "682" during a health checkup, so I'm shaking.
Recently, we often hear about "UGC" in the SNS and web industries.
"I've only heard of the name, but honestly I don't really know... Coffee?" I think there are many people who say that.
This time, I will write an article about "UGC".
Contents
Contents
What is UGC?
UGC stands for User Generated Content.
To put it more simply, it's like an "evolved version of word of mouth" that the customer himself makes on his own.
・Impressions of using the product
・Photo taken at the store
・Post a story at a travel destination
・Review of "This was good"
・Fan art and blog posts
And so on.
UGC is not an advertisement made by a company, but a content voluntarily sent by "people who like the product".
Aren't you searching social media before buying something?
That's exactly what I'm going to see UGC.
Why is UGC important?
In the age of social media,
is more important than corporate advertising.
It has become a strange era in which "the real voice of someone you don't know" is more trusted.
Here's why.
・"It doesn't seem to be a lie" rather than a corporate message
・You can see the actual comfort of
・The photos are realistic and helpful
・Easy to trust because they have the same perspective
In other words, UGC is the "strongest real word-of-mouth".
And on SNS, by spreading this UGC,
It spreads on its own without the company spending on advertising... Such things happen.
too grateful to be promoted with zero advertising costs. God.
How is UGC born?
UGC is born when customers say "it was good", "it was fun", and "I want to say this to people".
・Products that make you want to take pictures
・An experience that makes you want to recommend it to someone
・A space that you want to put in your story
・A service that makes you want to review
i.e.
UGC is born when the customer's emotions are moved.
It is
definitely more important to create an experience that makes you want to post than to "post it!".
Benefits of UGC
For companies, this is a good thing when UGC increases.
・A trusted → real voice is stronger than any advertisement.
・It spreads on social media on its own→ so it is easy to spread without being disliked.
・→ "If this person is using it, it's safe" effect that will boost purchases.
・As content increases→ companies will increase their SNS materials without having to do anything.
What you can do to increase UGC
UGC is not something that can be created if you ask, but
It is possible to create a gimmick that will naturally be posted.
・Create photogenic spots
・Introduce user posts on SNS
・Prepare a hashtag campaign
・Make the product experience "a little special"
・Ingenuity to move emotions (points that can be surprised, moved, and laughed)
essence of UGC is whether or not you can make people think, "I want to tell someone about this experience!"
If you hold that in mind, it will naturally spread.
Checklist you can do today
(1) Think about "moments when you want to post" on your own service
Photos, experiences, tastes, impressions, surprises, etc.
(2) Carefully introduce customer feedback on SNS
I am happy to be introduced and want to post more.
(3) Unify hashtags into one
Easy to gather, easy to find, easy to spread.
(4) Prepare "material" that is easy to post
Photo spots, POPs, message cards, etc.
(5) UGC analysis and
It is most effective to strengthen it.
UGC is "co-created content" that is great for both companies and customers.
It is essential for creating a brand that fits the times.
From the "era of companies talking" to "the era of customers talking".
Why
don't you ride that trend and make your brand bigger?
If you mistake it for UCC> this interview program is recommended.
