Is intuitive UI quite a habit?
Hello
This is the producer's Rikki~.
It is a word that comes out when working with customers on the design and production of websites and paper media
"I want to be intuitive"
It is sometimes said.
In the web industry, words such as "intuitive UI (user interface)" appear, but this is quite crooked.
Contents
Contents
What is an intuitive UI?
It'svery presumptuous for someone like me who doesn't design to talk about it, but the concept of intuitive UI refers to a design that can be operated naturally and intuitively.
In short, it can be said that even first-time users can operate it without confusion, and it can be said that it is a UI design that stands out for its ease of use.
Many people are talking about intuitive UI on the website.
feel like I understand something so far, but I think the word "intuitive" is a habit.
What is intuitive
"You take things directly without judgment or reasoning." (Source: Selected Edition Japanese Dictionary)
"You can see the essence of things instantaneously and directly, regardless of reasoning."
i.e.
Even if you don't have to think about unnecessary things, you can take action as you see
is replaced by an intuitive UI, but is that really possible?
I think.
Intuitive changes with experience
Recently, hamburger menus have become more common not only on smartphone sites but also on websites, but I don't think it was an "intuitive UI" when it first came out.
Because it's a menu bar where you can't tell what's in there unless you press it.
That's why it is more intuitive to install a button that says "menu" and appears in a pull-down format when tapped.
However, as a result of its continuous use, many people have seen it, touched it, and experienced it, so it can be said that it has become an "intuitive UI".
In other words, it can be said that "intuitive" depends on the person's experience and number of experiences.
summary
What to keep in mind when proceeding with the design is
Who is the target?
That's what it means.
Dealing with people in their 20s and people in their 70s naturally changes the intuitive UI.
Also, even if the design or expression is generally difficult to use, it is natural for people in that industry, and if those people are the target, it will be an "intuitive UI".
This means that an intuitive and easy-to-use design will vary depending on the target audience.
But the troublesome thing is that
- Customers think about "ease of use" from their own experience.
- Designers also shape "ease of use" based on their production experience and their own experience.
It would be nice if it worked well, but what should you do when you don't?
No, what should I do to get hooked?
We need to think about it.
To do this, it is necessary to conduct a proper hearing before designing
And how do you convey that to the designer?
You can see that these are very important.
As a producer, it is natural to connect designers and customers.
- Connecting the customer's target audience with the designer
is also important.
What kind of words should be used to connect so that people can understand it "intuitively"?
"Intuitive" may also apply to words.
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