Commercials are actually short videos
Do you use SNS?
Speaking of the recent trend on SNS, short videos!
The number of platforms such as TikTok, Instagram reels, and YouTube Shorts is increasing, and these are short videos that can be easily watched.
Haven't you been looking at it for about 2 hours before you know it?
But I realized.
Even if this short video is not on social media today, it has been touched on a daily basis as a TV commercial for a long time...... When.
CM role
What is a commercial in the first place?
Commercial is an abbreviation for "commercial message".
It is one of the types of advertising, but it is characterized by giving a dynamic image including audio as well as a visual image.
purpose is to appeal to the image of the company, product name, and service name and get consumers to ask for it.
However, it is difficult to catch the eye of consumers in the ordinary way, so it is important to use all means such as drama-based scenarios, impactful messages, and catchy music to expand "awareness".
In other words, impressive content is eye-catching. Maybe.
Do you know this commercial?
I was born in a time when the only media I was exposed to when I was a child was television.
As a result, I was a TV guy, so I still remember the impressive commercials.
Nissin Cup Noodle Cheese Curry Cheese Alien
I thought it wasa little scary at the time, but combined with the image quality, it's really scary.
But I didn't remember it "because I was scared", but I remembered it with the "cheese beam" that the cheese alien topped with cheese.
It was surreal, outlandish, and impactful.
But Nissin still has a lot of strange commercials
.Nintendo GBA Software Tomato Adventure
What is "GBA"? Game Boy Advance", this is the first game console I have touched in my life. What we now call "Nintendo Switch".
It's a game software commercial, but of the 30-second commercials, "the omurice video is 20 seconds" and "the game screen is 7 seconds".
But two-thirds of the people say omelet rice, are they willing to sell games? I can't help but think about it.
However, this commercial song called "Tomato Mat Mart, Ketchup Pupu"♪ was so catchy that I could still sing it.
For some reason I had this game
The design was attractive and colorful, and the songs were good and cute, but I don't think the setting and game system were cute.
There are old games, and you really can't attack them without a strategy book.
summary
Whether you say, "I remember this commercial!" or you, who say, "I've never seen it~", I think you felt the strong impression.
Because these commercials were broadcast 20 years ago, and I remembered this commercial for 20 years......
Everyone who wants to do PR with short videos is here
