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Advertisements that go viral on social media

あん肝ポン酢

I have talked about CM = mainly expanding awareness with dynamic advertising.

CM is actually a short video

Not only commercials, but advertising is something that captures recognition.
However, to gain recognition, it starts with "the advertisement touching the user's eyes". This means that the more denominators a user has, the more ads will be exposed.

In a world where more people see SNS than TV. In other words, by advertising on social media, you ...... be seen by many people!
SNS used to have no advertisements, but now it is normal for advertisements to flow.

Speaking of advertisements that have been a hot topic on SNS recently, this is it.

> scary!

The impact

of the fat man is of course amazing, but if you look at the details, the clothes are strange, there is no air coming out of the nose and mouth, and it is a fish that has never been seen before......

Once you see it, you won't forget it, and it's definitely a memorable image.

This is an advertisement image for a matching app service called "Otaki Koi" that allows otaku to meet each other for the purpose of love.

Ota Koi

Many advertisements have been created using "image generation AI", which has become a hot topic in recent years, with images that look like photographs and illustrations. It's not AI-like, but clearly AI images. Maybe the image of a man and a woman in the water was generated on an "aquarium date"? Certainly, you may be able to enjoy the realism of an aquarium better in the aquarium.

The service started in November last year, and since around May of this year, advertisements with AI images have been developed, but since around July, many images of such a huge man and a beautiful girl couple have been created and become a buzz, and awareness has increased.

It's too shiny.
His face, hair, and clothes are shiny. The structure of the room is also strange.

Anyway, there are many images with a lot of tsukkomi, and they are attracting attention in that respect.

This is a cosmic horror scary.
The man's right finger is proliferating, there is a door right next to the door, and the illustration of the T-shirt the man is wearing is somehow strange, and it is an image that sends shivers down your spine when you look at it.

Advance into space in the flesh.
Something...... Is it a fateful image...... I don't know anything......

In the early days, there were few couple images, and it was a so-called landmine-type beautiful girl illustration,

It's a beautiful girl image of a landmine that is close to the photo,

Also, for some reason, it's not even a person, but an image of a cat with an uneasy appearance with a strange skeleton and I don't know where I'm looking.

From there, the number of images of multiple people increased, and
It literally becomes an image of a mass-produced girl,

It is an image of a beautiful male and female couple with almost the same face,

All of them are impressive.

What is the effect of increased awareness?

I

don't know if it's a serious user, but it seems that the number of subscribers is increasing.

various developments

Surprisingly, even though it is a matching app service, original T-shirts, LINE stamps, emojis, and dress-ups using AI images from advertisements are sold.

Some T-shirts are sold out.

Otaken Koi Official Shop (Mercari)

You can also download your logo and create parody images for your ads.

Click here for the logo DL

There was also a project video based on this advertisement.

The

AI image of the matching app for otaku is too childish, so I tried to reproduce it myself [Otaki Koi]

summary

Image generation AI is not used to create images well, but it deliberately leaves an AI-like feel and makes a strong impression on the viewer.
It was an exceptional example that when that sense of incongruity went viral and awareness increased, it could not only acquire app users, which is the original target, but also develop into a development that had nothing to do with the main business.

Unlike TV commercials, SNS can spread, so it's easy to get buzzy.

Everyone who wants to raise awareness of buzz is here

anpon

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