Do you have a favorite commercial?
I will talk about TV commercials again!!
I think I probably like commercials.
Previously, I introduced "JT corporate commercials" on the blog of "Impressive commercials I saw recently".
Are you watching a recent commercial?
At that time, I remembered that I wrote, "I have a lot of commercials for JT companies that I like, so I hope I have the opportunity to introduce them again!" Do you like commercials?
Contents
Contents
About JT
JT is a company that makes and sells cigarettes under the official name "Japan Tobacco Industry Co., Ltd."
Taxes continue to rise, smoking areas are decreasing, there is no place to stay, and smokers who want to smoke in a double sense are being taken care of.
It's sad for smokers who keep good manners.
It seems that it is a company that uses "JT" as a communication word and "thinks about 'irreplaceable moments' and 'important times' for customers".
He seems to have the idea of "cultivating spiritual richness in life and society."
The commercial made in such a situation is the "Corporate CM 'Souta' Series".
The"Souta" series, a corporate advertisement that started in June 2018 and delivers the feelings of people to people on "songs", is in its second year, and this work has moved from the "Thinking about Synchrony" chapter to the second chapter, "Because it is different, people think of people. It is developed under the main copy of ".
This series has up to the 6th installment, and my favorite is the "Thinking of Synchronization" chapter.
JT Corporate CM "Souta" Series Chapter 2 "Thinking of Synchronization"
The story of the "uneven duo" begins with the phrase "If anything, 'I don't like it'".
It is a short short drama in which the story unfolds with an original song by Kiyosaku of the MONGOL800.
Video content
Two new employees of the same age who become next to each other at the entrance ceremony and shake hands.
awkward appearance with a stiff expression, and a smile that gives a cheerful impression with big hands.
looks serious, but he looks sideways at >span style="color: #2f55ed;" as if he is not good at it.
the phone but bows his head, and talking on the phone in a relaxed posture without any tension.
Probably at a company drinking party, the two of them collide with each other in suits, with the brakes loosened by alcohol not working.
Despite the words "3 days left until the presentation", the two of them don't seem to be doing well.
One of them breaks up and leaves.
However, in the next scene, the two of them start working in plain clothes instead of their usual suits, in a place that looks like a conference room where they were fighting. The sun went down even outside, which was bright, and it became pitch black and continued until night.
I'm sure if we were going to prepare for work on holidays, we would have both had the same idea.
The scene changes, and the two give presentations.
One of them seems to be explaining while looking at the PC screen with a serious face> , and the other is explaining expressively.
The presentation ended successfully, and the serious person held out his hand and high-fived him.
Catchphrase: "Because it's different, people think about people."
And the commercial ends when we start walking together.
Conclusion
It's natural that it's not the same idea, it's because it's different.
That's why I felt that there are times when the unevenness goes well when we come together and complement each other.
It is a story that beautifully incorporates the philosophy of "the feeling of people thinking about people".
If the way of thinking is too different, it will not mesh.
But when you can do something that you can't do, you become a reliable and well-balanced buddy.
It was a commercial for a situation that I would like to see in the future.
there were other versions
What I knew when I saw it on TV was the 30-second version.
However, there were three versions of the video I discovered while researching this time.
- 30 seconds
The version described above - 1 min
There are more scenes, and you can hear faint lines, and the characters are clearly understood, and the relationship is more visible - 3 points
There are more scenes, the voice of the dialogue is clear, the directing is effective, and it is completed as a short drama
Differences between 1-minute versions
- Scene of the entrance ceremony
shakes his hand for a moment, and then he shakes it again and says, "You're kidding," but he looks suspicious. he suddenly jokes when they first meet, and you can see that he is frivolous and not a good first impression for serious man. - Company cherry blossom viewing (welcome party?) Scene
energetic guy trying to liven things up, and serious guy who gets involved and is embarrassed. "This guy is really kind", it seems that he has a kind impression of him being serious. - Scene of proposing at a sales place
he speaks cheerfully while using hand gestures, and he explains while showing data onspan style="color: #2f55ed;". The way of working is completely different. - Scene of going to work on a holiday
was the energetic one who came first, posing to dispel the awkward atmosphere and throwing the drink. I guess I have a debt that I left last night. he is serious with a slightly happy expression. - Presentation scene
you can see that he is passing the explanation turn with hand gestures while speaking expressively. I guess the division of roles is well done. - Scene at the end of the presentation
shake hands for a moment, muttered something, and then high-fived. It's revenge at the entrance ceremony. It can be said that we became friends who could joke.
Differences in the 3-minute version
- Scene of the entrance ceremony
before introducing himself, he said, "The president's story is long< to him span style="color: #2f55ed;"> awkwardly, "...... I guess so." You had a first impression of being unserious and frivolous before the handshake joke. After that, he finishes off with a handshake joke. It was in this scene that the full names of the two were revealed for the first time. - New employee training scene
he doesn't know the answer help. Here, in the cherry blossom viewing scene, as his cheerful line says, "This guy is really kind," it seems that he had a "gentle impression" on his serious face. - New employee greeting scene
only a light greeting to his serious greeting, and responded to his cheerful greeting with applause. cheerful <span style="color: #2f55ed;" Not only was he looking sideways at the > as if he was not good at it, but he also seemed awkward in a welcoming mood rather than his own greeting. - Lunch scene
cheerful, he invites him to go out for lunch with a female employee, but has already shopped at a convenience store. He looks a little surprised and says, "Are you already on good terms with other employees...... - Scene of gathering for sales
serious man waiting with his boss who cares about the clock, and energetic man who appears at the last minute. - Scene during business
he was talking cheerfully while using hand gestures, and suddenly stopped in a daze. There serious and begins to explain while showing the data on the PC screen. probably froze after receiving a question that was difficult to answer, and then came to the rescue with an explanation with data. - After-sales scene
The two of them are praised by their bosses, saying, "That was a good presentation." cheerful, he nudged him as if he were serious as if he were saying, "You did it," and seemed happy to be praised. However, on the other hand serious, he doesn't seem to be very convinced. Perhaps they are frustrated by "If it weren't for me, the presentation would have failed, and he wouldn't have prepared any data at all." - Scene of announcing sales results
what I think energetic He is the top salesperson and is praised by everyone. serious man clapping his hands uninterestingly. - Scene < returning br /> cheerful man who is trying to go home with a female employee while chatting, serious man who works overtime with his boss.
- Scene of going to work on a holiday
The song stops and the production is impressive. If we hadn't met here with the same feeling of "I want to make my presentation a success", this duo would surely have broken up. - Scene before presentation
The two looked at each other and nodded at each other. It is completely different from the previous sales presentation, and I feel a sense of cohesion.
Conclusion
The more scenes you have, the more you can learn more about what kind of people they are and the more immersed you can in the story.
However, even in a 30-second commercial, which is 1/6 the size of a 3-minute commercial, the general impression remains the same.
It's a story that can be conveyed in 30 seconds, but the two of them will become more attached to it and watch it.
The 3-minute commercial has a strong sense of drama rather than a commercial and is immersive, and the 1-minute commercial has a commercial feel and you can feel the drama.
After all, I want to see the continuation. Like going to a joint party together.
tobacco company, but "cigarettes" are not coming out?
Even now, yes. Even though it is a commercial for a tobacco company, there is no product at all.
This is a commercial called "corporate advertising" for the purpose of "improving brand image".
The aim is to promote the company's business content and social contribution activities, and to improve the company's image and awareness.
In the past, JT also broadcast "product advertisements" to promote products. However, in order to prevent smoking among minors and improve smoking manners, the Japan Tobacco Association, which is a member of JT and others, has been implementing self-regulation of tobacco advertisements on TV and radio since 1995. Since then, commercials for tobacco products have stopped being broadcast on TV.
Alcoholic beverage commercials are also becoming stricter in terms of expression.
summary
It was a commentary on a commercial with a very strong story.
You may have learned that no matter how short a video is, you can create a story, and a slightly longer video can convey a deeper message.
I think it is very, very difficult to create a story that is told without being too overtly based on the idea.
That's amazing.
If you want to make a corporate movie with a story, click here
