Are you watching recent commercials?
on the TV as soon as I get home!!
However, recently, the number of people watching TV has decreased, and it seems that more and more people are looking at the screen by using video sharing sites and SNS.
We also post videos and run SNS!
I talkedabout commercials in my last blog.
CM is actually a short video
It's normal on TV, but commercials can't be skipped unless they're recorded, and they're compulsory to watch, especially during programs. It is not something that can be erased by paying.
It was very natural for me to watch commercials from a young age, so I still pay attention to interesting commercials when they are played.
So, here are some of the most impressive commercials I've seen recently!
Contents
- 1 Let me
- read the telop2 Forest fairy
- 3 It's about the forest.
- 4 Conclusion
read the telop
Voices I heard (nationwide campaign)
Iwas worried about the lack of narration and paid attention to the CM.
Did you have a narration in your head?
I felt that it was a challenging commercial that I couldn't understand unless I looked at the screen properly, and the intention was shown at the end.
The interesting thing about this commercial is that a radio commercial is also made with the same intention.
AC Japan
Voices I heard (nationwide campaign)
TV commercials (newspaper advertisements) "make you imagine your voice", and in radio commercials, "make you imagine your appearance".
It's strange and interesting that even if the image is different depending on the media medium, the same message can be conveyed with similar content.
Forest Fairy
【Sumitomo Forestry】Good NeighborWood Forest
The series started last year, but it is a drama-style commercial that uses anthropomorphic expressions that resemble the forest as a person.
I really like the acting of Itagaki Lee Mitsuhito, who plays the role of the forest fairy, as if he were a non-human person.
Click here for the first installment
[Sumitomo Forestry] Good NeighborWood Symbiosis Chapter
I'm talking about the forest
.JT corporate commercial "Afternoon thinking about the forest"
I thought it was an anthropomorphic expression, but the new employee Mori was just a large newcomer.
It was good that we mixed in from casual conversations to messages that we really wanted to convey, and we arrived at the same landing point.
new version was also released
JT corporate commercial "Afternoon thinking about Hiro"
There are many JT company commercials that I like, so I hope I have the opportunity to introduce them again!
summary
What they have in common is that they "attract with a story and convey a message at the end".
I don't know what kind of commercial it is unless I watch it to the end, but I'm curious, so I watch it.
It's a technique that can only be done if you have a strong story to draw in!
If you want to make your own movie with a story, click here
