Let's expand the square to increase sales!
Hello! This is the sales representative Rikki~.
By the way, the theme of this time is "Let's expand the space to expand sales!"
What the hell?
Many people may say.
"mass"=prospect
The "mass" here refers to the prospect.
More than I thought,
They are shackling themselves, narrowing their business areas and losing
sales.
I think there are many companies like that.
Are you too obsessed with your industry?
I think you are in various industries in your profession.
I think there are BtoB manufacturers and BtoC manufacturers in the manufacturing industry.
And there are many genres within BtoB, right?
Are you too stuck in that genre?
For example, let's say you rented generators and compressors to the construction industry.
The generator and compressor are not only used for road construction,
It is necessary in all kinds of factories, and when there is a large-scale event, a generator is necessary as a secondary power source at the venue.
However, if you are caught up in the construction industry, you may miss that customer.
Does that persona fit?
Also, "30-year-old single office lady living at home" I think there are many companies that have set up personas like this.
I'm not saying that the persona setting is bad.
This is a very important strategy.
But what if that persona setting doesn't suit your service?
I think it's probably a persona created by meeting after meeting,
If so, it will make a meaningless restriction for the user,
Have you narrowed the square?
In the previous example, it is too limited to 30 years old, and people in their
early 20s and late 30s should be targeted, but they have been
taken over by other services.
There are many such things.
If so, it would be a great waste.
Learn from USJ's case
If we go to the industry example mentioned earlier, what genre is USJ?
I think most people probably classify it as a "theme park".
So, if USJ didn't exist...
Does everyone go to Disneyland?
Absolutely not, right?
Of course, there are people like that,
Movie theaters, libraries, parks, wandering drives, maybe naps...
That's right. Not everyone goes to another theme park.
In other words,
USJ is not a theme park genre, but an entertainment genre.
Various challenges such as the Cool Japan strategy stand out, but they are all strategies to approach the entertainment audience, and there is
no current USJ without a strategy that thinks broadly about this mass.
expand the square to increase the denominator!
By expanding the audience you can approach, you will have more opportunities to introduce your business.
Of course, the way of public relations will be a different approach, so I think there are many difficult things.
However, if you
can expand your business area by reaching the demographic you have missed so far, your sales will definitely increase.
With this in mind, why not review your company's business area and persona setting again and
reformulate your company's public relations strategy?
If you are worried about sales, one way to think about it is to think about it.
While we give advice
from these targeting settings
We provide services that consider how to develop your business.
If you are thinking of creating a web in Kobe, please contact us > !
