Thinking about the relationship between intelligence types and design
Hello,
"Pu ("Pu" is a half-width kana)".
(You don't have to pronounce the part of ("pu" is a half-width kana))
Suddenly, what kind of image comes to mind when you hear the word "design"?
Stylish color scheme? A well-organized layout? Or eye-catching visuals?
In fact, it is said that such "design preferences" and "production tendencies" are deeply related to the type of our intelligence.
In this article, I would like to unravel how intelligence types affect design and its relationship.
Contents
Contents
What is intelligence type
in the first place?Simply put, intelligence type is a cognitive tendency to "what kind of thinking you are good at".
A representative classification is known as the "Multiple Intelligences Theory" proposed by Dr. Howard Gardner of Harvard University.
This theory states that intelligence cannot be measured by IQ tests alone and is divided into the following types:
- Logical and mathematical intelligence (good at mathematics and analysis)
- Linguistic intelligence (strong in words and sentences)
- Spatial intelligence (good at understanding visual images and structures)
- Physical motor intelligence (good at expressing using the body)
- Interpersonal intelligence (good at reading the feelings and relationships of others)
- Introspective intelligence (has the ability to look inward within oneself)
In addition, it includes musical and nature observation types.
Relevance of design to intelligence type
Visual‐spatial intelligence× High aptitude for visual design
.This type excels in color combinations, the balance of margins, and the ability to understand the composition of spaces on a sensory basis.
It is characterized by a rich visual sense, such as intuitively reading impressions from the shape of the font.
In the field of visual expression, I have the ability to create compositions that I intuitively feel are beautiful.
Suitable for: Visual-oriented advertising, graphic design, UI design, interiors, art posters
Logical and mathematical intelligence× Structure and design‐based representation.
This type, which values logic and structure, tends to gravitate towards theoretical aesthetics, such as the golden ratio, grids, and color theory.
Because it emphasizes functionality and integrity rather than visual impact, it is suitable for information design and user interface construction.
Suitable for: Web Structure and Information Design, App UI, Infographics, Product Design
Musical intelligence × sensitive to rhythm and the flow of the gaze
With a musical sensibility, this type has a sense of rhythm for the flow of gaze and composition.
It has the ability to find tempo in visual elements and sense a pleasant flow.
It exhibits a high affinity for moving designs and animations.
Designed for: Animated banners, rhythmic web design, video editing, motion graphics
Linguistic intelligence × Integration of language and vision
This type is known for their ability to combine verbal and visual expressions, as well as being sensitive to typography and layout margins.
It emphasizes the meaning and rhythm of letters and words, and exerts its power in design, including copying and poetic expression.
Suitable Designs: Typography, Poetic Advertising Design, Book Cover, ZINE
Introspective Intelligence × Concept-Oriented Thinking
This type tends to think deeply about the context and intention behind a design, valuing the depth of the story and meaning over the glamour of the outfits of the eye.
They tend to incorporate logical thinking and philosophical perspectives while seeking sustainable design expressions.
Suitable for: Overall branding, minimalism, exhibition design, philosophical and ideological art
× Design based on understanding of others
.This type is good at putting themselves in the other person's shoes and is suitable for designs that emphasize ease of communication and ease of use.
We have strengths in people-conscious and considerate expressions, such as universal design, public signs, and highly visible UI.
Suitable for: Public facility information, presentation materials, accessibility-oriented UI/UX, social media posts
Find a design approach that suits your intellect
Design is not only "for people with a sense of art". Once you know what type of intelligence you are good at, you will be able to see your own design approach.
For example:
"I'm good at calculations, but I don't have a sense of color scheme..." → To information design that emphasizes structure and information design
"I like to convey with words" → to design with copy as the main character
"Good at reading people's feelings" → to UX that incorporates persona design and emotional conduit
Rather than "how to make up for your lack of sense?", it may be important to "make use of your intelligence" first.
summary
what did you think?
Theintelligence type that cannot be measured by IQ is profound.
