About the image of color (with reference site)
Hello,
"Pu ("Pu" is a half-width kana)".
(You don't have to pronounce the part of ("pu" is a half-width kana))
Suddenly, have you ever been concerned about the "image of color"?
How to use color when designing is quite a problem.
If you choose with the feeling that "I feel like this color somehow", you will often give an unintended impression to the client.
Each color has a very deep meaning and emotion.
In this article, I would like to introduce such an "image of color" and how to use it in design in an easy-to-understand manner.
Contents
Contents
color changes the design
Red: Passion, Vitality, Danger
Red has a strong power to attract the attention of the viewer.
While it symbolizes passion and energy, it can also be associated with anger and danger, so it needs to be balanced in its use.
By using red as the main color, A passionate image is conveyed.
(Reference: Seishin Juku Tokyo https://www.seishinjuku-tokyo.jp/)
Blue: Trust, calmness, sincerity
Blue is a color that gives a sense of security. Especially in the business and medical fields, it can be said to be an iron plate.
It also gives a calm and intelligent impression, so it is often used in formal settings.
formal, In addition to the image of business,
It is also used to express a clean image.
(Reference: Sodatal Lab https://sodaterulab.jp/)
Yellow: Hope, Caution, Vibrancy
Yellow is a color that symbolizes brightness and vitality.
However, it also serves as a warning, so you want to avoid using it too conspicuously. It is effective when used as an accent.
Yellow is desaturated, It can also be used for the main color.
(Reference: Natsumi Teraoka https://teraokanatsumi.com/)
Green: Nature, Harmony, Safety
Green, which is associated with nature and health, is a color that delivers a sense of security and healing.
Perfect for natural and eco-conscious designs.
Green is best used to express nature.
The strong blue green color can be expressed chemically.
(Reference: Kochi Prefecture Maro Village official website https://vill.umaji.lg.jp/)
Black: Luxury, authority, mystery
Black is a symbol of sophistication and luxury.
It's a go-to color when you want to put it into a chic look, but it needs to be adjusted so that it doesn't look too heavy.
When using black, make the side colors more saturated, and
You can balance color viewing.
(Reference: Denso Corporation https://careers.denso.com/software/)
White: clean, pure, white space
White is a clean and starting color.
It also plays a large role as a blank space, and is also excellent as a support role that complements other colors.
white with a clean image is , which also gives a sense of cleanliness, has an excellent synergistic effect.
It also goes well with soft pastel colors.
(Reference: Saito Clinic https://saito-c.com/)
Pay attention to the cultural background and impression of color
The meaning of colors varies by country and culture
For example, in Japan, white has an image of "cleanliness" and "holiness", but in the West, it can also represent "mourning".
In Japan, purple, which expresses nobility, may also have a horror image depending on the country.
If you are aware that the meaning of the same color can change, it can also be applied to global design.
impression changes depending on the tone and brightness
Even if it is the same "blue", the impression is completely different between light blue and dark navy.
Soft tones are approachable, and dark tones are solid and reliable, so it is important to consider lightness and saturation.
The combination of colors is also important
Don't just think about a single color, but also be aware of the compatibility between colors.
By using complementary colors to enhance contrast or creating cohesion with similar colors, you can control the intensity and harmony of the impression.
summary
what did you think?
Color is important.
