Ichi's type of idea "About expansion and reduction"
Hello, this is "I'm here" the director of PIPELINE Co., Ltd.
Multiple perspectives are essential for generating creative ideas.
Among them, the two perspectives of "expansion" and "contraction" are very effective as sources of new ideas. In this article, we will delve into these techniques.
Contents
Contents
Expanding Ideas
Expansion is a method of considering ideas and problems from a broad perspective. For example, there are the following perspectives.
- Context enlargement
To think about an idea or problem in a broader context or context. - Expand relevance
To incorporate ideas and information from various related fields and genres. - Stakeholder expansion
Increase the number of people and organizations involved and consider their impact. - Time axis enlargement
Thinking about ideas and problems from the perspective of the past and the future. - Geographic expansion
Incorporate perspectives from different regions and cultures.
Reduction of ideas
Reduction is a technique of focusing a specific focus on an idea or problem and pursuing detail or specificity. For example, there are the following perspectives.
- Setting constraints
Clarify direction by thinking about ideas within specific conditions and constraints. - Minimum Viable Product (MVP)
Think of the most basic form to realize your idea. - Scenario Only
Assuming a specific situation or background and thinking about ideas within it. - Identifying Key Concepts
Focus on the concept or element that is central to an idea or problem.
for senior mobile phones (example of expanding and shrinking ideas)
thought about expanding and shrinking ideas as an example of a mobile phone for seniors.
Ideas for expansion
- Context enlargement
Mobile phones for seniors serve not only as a means of communication for the elderly, but also as a support tool for health management, emergency communication, and daily life. - Expand relevance
Mobile phones for seniors are associated with a wide range of fields, including healthcare, health, safety, leisure, and entertainment. - Stakeholder expansion
Many stakeholders are affected, including not only seniors but also family members, healthcare professionals, social service providers, and mobile phone manufacturers. - Time axis enlargement
Ten years ago, the functions of mobile phones for seniors were limited, but in the future, even more advanced functions using AI and IoT are expected. - Geographic expansion
Compared to Japanese seniors, how do the functions and designs of mobile phones that seniors in Europe, the United States, and Asia demand are different?
The idea of shrinking
- Setting constraints
With a limited budget, consider a senior phone with only the most necessary features. - Minimum Viable Product (MVP)
Design a simple senior phone with large buttons, clear display, and emergency notification buttons. - Scenario Only
Consider the function of mobile phones to ensure the safety of seniors in the event of a disaster. - Identifying Key Concepts
The key concepts of mobile phones for seniors are "safety", "ease of use", and "health management".
for kids mobile phones (example of expanding and scaling up ideas)
thought about expanding and shrinking ideas as an example of a mobile phone for kids.
Ideas for expansion
- Context enlargement
Children's phones are not only a means of communication for children, but also play a role in supporting learning, contacting parents, and providing security. - Expand relevance
Children's mobile phones are associated with a wide range of fields, including education, child development, parent-child communication, play, and safety. - Stakeholder expansion
Not only children, but also many stakeholders are affected, including parents, educators, app developers, and mobile phone manufacturers. - Time axis enlargement
Ten years ago, the functions of children's phones were only basic, but in the future, we can expect new features that utilize educational technology and AI. - Geographic expansion
How do the functions and designs of mobile phones that children in Europe, the United States, and Asia demand are different compared to Japanese children?
The idea of shrinking
- Setting constraints
With parents' budgets and children's usage time constraints, consider a kid's phone with only the most necessary features. - Minimum Viable Product (MVP)
Design basic kids' phones with simple calling and messaging capabilities, emergency notification buttons, and restrictions on apps that can't be used without parental permission. - Scenario Only
Think of a feature that prevents you from using it in certain situations, such as during school or before going to bed. - Identifying Key Concepts
The key concepts of mobile phones for kids are "safety", "educational support", and "parent-child communication".
Finally
These scaling techniques allow you to diversify your ideas and allow for consideration from different angles. Depending on the stage and purpose of ideation, you can choose the right method and combine it to generate higher-quality ideas.
